By John Farndon
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Additional info for 1000 Things You Should Know About Modern History
In this case, it is not even the channel but rather our knowledge and understanding of the medium's potential impact. Is print an amoral technology? Can any technology be amoral? These are issues that must be addressed and answered before wecan begin to develop a philosophical system to address the convergence of media and technology, and its impact on society. The Instrumental Theory In Communication as Culture,James Carey wrote, "Electronics is neither the arrival of apocalypse nor the dispensation of grace.
At any point in time, the signal is either on or off, 1 or 0, but never in between. So albeit in a very crude way, digital media exists in a dualistic state. Another type of duality found inthe web is due to its unique form and communication potential. 18). 18). The nature of networked computermediated communication onthe web captures the dualistic nature of Carey's models. The web is a mass medium with oneto-many potential while, at the same time, enabling many-to-many and one-to-one interpersonal modes of communication.
Rogers, E. (1986). Communication technology: The new media in society. New York The Free Press. Rogers, E. (1994). A history o f communication study: A biographical approach. New York The Free Press. Rybczynski, W. (1983). New York Penguin. Segal, H. (1994). Future imperfect: The mixed blessings of technologyinAmerica. Amherst, MA: University of Massachusetts Press. , & Hirsch, E. ) (1992). Consuming technologies: Media and information in domestic space. London: Routledge. Stoll, C. (1995). Silicon snake oil: Second thoughts on the information highway.
1000 Things You Should Know About Modern History by John Farndon