By Jeff Conant
Part literary feedback, half media research, and half advertising and marketing guide, A Poetics of Resistance presents a refreshingly new tackle the Zapatistas. whereas a lot has been written at the historical past of the Zapatista insurgency and at the communiqués of Subcomandante Marcos, little or no has been acknowledged approximately Zapatismo: the ideologies, organizing methodologies, and communications recommendations of the circulate. The charm of the Zapatistas, and their survival, has as a lot to do with their targets as with the compelling and wildly powerful language and aesthetics they’ve used to exhibit their imaginative and prescient. Weaving jointly diverse components of poetics and symbolism, Zapatismo has emerged as anything fullyyt new: a resolutely radical public kinfolk crusade for human liberation.
The first postmodern revolution” awarded itself to the realm via a posh and evolving internet of propaganda, utilizing a variety of media: the colourful communiqués of Marcos; the ski mask, uniforms, toy dolls, and different accoutrements of the rebel or sympathizer; and work of art, songs, and different well known cultural types. utilizing persuasive exposure, myths, and logos, the Zapatistas either communicated their message and built a transparent aesthetic which could include many messages without delay and self-replicate on an international scale. Jeff Conant bargains an enticing and cutting edge software for organizers and educators to appreciate how the Zapatistas' technique works, and to proceed constructing and refining their potent messages of participatory, bottom-up revolution.
Jeff Conant is a author and activist within the San Francisco Bay quarter and the writer of A group advisor to Environmental Health.
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Additional info for A poetics of resistance : the revolutionary public relations of the Zapatista insurgency
As in the ceremony of the seven staffs, the word is a weapon; as in that ceremony, the word is accompanied, often, by the symbolic gesture— the ski masks donned by the rebel warriors and the wooden guns they carried in their first uprising, the dolls they weave and sell in their noisy, crowded markets and the precise numbers of peasant warriors who walk every inch of Mexico to be heard. These gestures, the acts that constitute the history of Zapatismo, embody the living spirit of the communiqués.
Unique to them, as well, is a sense of irony, of humor, of self-mockery. ”10 to the anthemic grito, “filled with fire to demand and cry out our longings, our struggle,”11 from the early and ongoing polemical discourses where “through Marcos’s voice speaks the voice of the EZLN,” to the more recent erotic ruminations which, one supposes, represent only Marcos himself, everything is permitted, nothing excluded. ” So, what is being communicated? And if communication is a two-way street, what response is invited?
By taking early and strategic advantage of the Internet and the news media, the Zapatistas have kept their story in the headlines, at least in their own country, and sometimes elsewhere. By using folktales, myths, jokes, and other ways of engaging an audience, they have filled what might be described as a psycho-emotional need for stories of resistance in the international left, and among those with a leftward tendency. indd 40 5/28/2010 8:53:53 AM We Are Named, Now We Will Not Die 41 the charismatic and self-effacing wit, Comandanta Ramona the diminutive but persistent female presence who overcame illiteracy to speak before millions, and the rest of the Zapatistas, the unbending will of popular resistance—they have created a living history that wins them press, solidarity, and the attention of international human rights organizations, and that, generally, prevents the Mexican government from attacking them outright.
A poetics of resistance : the revolutionary public relations of the Zapatista insurgency by Jeff Conant